WHAT is Digital Marketing
All marketing efforts that we use on an electronic device on the internet is known as digital marketing. Business contacts digital channels such as search engines, social media, email, websites etc to connect.
WHAT is the ROLE OF DIGITAL MARKETING to a company
Digital marketing plays an important role. Earlier conventional forms of marketing such as print ads, phone communication, physical marketing foreign trends.
But now due to the whole pandemic situation digital marketing is the new trend. In this era of online marketing there are so many options available and many more strategies are required.
We can experiment with a variety of marketing tactics on a budget for that one should be creative enough.
How does a business define digital marketing ?
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online.
From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”
The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals.
And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.
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A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created.
The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts.
Perhaps the email marketer creates an email campaign to send those who download the eBook more information on the company. We’ll talk more about these specific digital marketers in a minute.
One should remember three things, i.e.- OPPORTUNITY (for all), STRATEGY (that will be definitely ours to engage our audience) and ACTION (that we need to enhance our ideas and approach to others i.e. surely through social media platforms).
Types of Digital Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
- Sponsored content
Here’s a quick rundown of some of the most common digital marketing tactics
Search Engine Optimization (SEO)
This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives.
The channels that benefit from SEO include websites, blogs, and infographics.
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This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers
Social Media Marketing
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:
Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place.
This is a type of performance-based advertising where you receive commission for promoting someone else’s products or services on your website
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Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content.
BuzzFeed-sponsored posts are a good example, but many people also consider social media advertising to be “native” — Facebook advertising and Instagram advertising, for example.
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website.
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional PR, but in the online space.
Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight customers at every stage of the buyer’s journey. You can use every digital marketing tactic listed above, throughout an inbound marketing strategy, to create a customer experience that works with the customer, not against them.
With sponsored content, you as a brand pay another company or entity to create and promote content that discusses your brand or service in some way.
Influencer Marketing is the process of promoting the product and services by researching, engaging and supporting the influencers or those famous personalities who can create a great impact on the audience or customers about your product, services and, brand. Influencer’s fans can be easily influenced to try the product to which their ideal is speaking.
INFLUENCER MARKETING TOOL
Viral Marketing refers to the spreading message or information quickly from one person to the other person by using existing social networks via the internet or email. As a result, customers spread information about the product and services in their social networks. And we can say as a virus spread quickly, word of mouth is also spread quickly and works more to influence or making a decision to buy the product than any other advertising strategy.
VIRAL MARKETING TOOLS
- VIRAL LOOP
CONTENT MARKETING TOOLS
Hubspot-Its a leading growth platform with thousands of customers around the world.
CONTENT CREATION TOOL
Canva-Is a free,web based design tool you can create using images to share on your blogs.
What does a digital marketer do?
Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, and the company’s blog.
Does digital marketing work for all businesses?
Digital marketing can work for any business in any industry. Regardless of what your company sells, digital marketing still involves building out buyer personas to identify your audience’s needs, and creating valuable online content. However, that’s not to say all businesses should implement a digital marketing strategy in the same way.
Why is digital marketing important?
Digital marketing helps you reach a larger audience than you could through traditional methods, and target the prospects who are most likely to buy your product or service. Additionally, it’s often more cost-effective than traditional advertising, and enables you to measure success on a daily basis and pivot as you see fit.
How to Do Digital Marketing
- Define your goals.
- Identify your target audience.
- Establish a budget for each digital channel.
- Strike a good balance between paid and free digital strategies.
- Optimize your digital assets for mobile.
- Conduct keyword research.
- Iterate based off the analytics you measure.
Digital marketing provides businesses with incredibly flexible opportunities for continuous growth — but it’s up to you to take advantage of them.